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Innovation UnderCover was joined by Paul Tyler, CMO at Nassau Financial Group, a Hartford-based life insurer which offers reinsurance, retirement planning, asset management, life insurance, and annuity products.
Covid-19 has multi-dimensional societal impacts, one of them being a shift in how businesses are run, especially on the theme of communication. This is important to the life insurance industry, which relies on physical, interpersonal communication to sell policies.
Renu & Michael enjoyed a great conversation with Paul Tyler, Chief Marketing Officer at Nassau Financial Group. We discussed how essential it is to stay in touch with the audience and the importance of building business through micro-networks.
Some of the topics we discussed:
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Running the podcast, partnerships, and the journey
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Amplifying successful women and being geographically diverse in podcast guests
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Diversification in thought perspective outside the region
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Getting a “good deal” out of insurance
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Tontines, their origins, and how they work
Other titles we considered:
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If You’re Doing Something, You Want to Do It Well
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Carrying Conversations and Not Just Engaging in Dialogue
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I Couldn’t Even Get My Wife to Listen to This Thing
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I’m Still Learning
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You Name It; We Sell It